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2014 Awards
Let's Imagine Elmo
(Playskool $35 Score:)

A new interactive Elmo changes from Prince to Cowboy to Pirate, with a change of hats. Kids can count to 20 with him and he'll sing a reward song; they can play a version of Simon Says--only here the game is Prince Elmo Says; they can squeeze Elmo's tummy and he'll play a Sounds of the Sea Game. As always, Elmo is a novelty toy that may be a wow-ee kind of toy out of the box, but will probably hold interest for a limited time. Since he is electronic, this is not a cuddly Elmo. That said, it is likely to be highly desired and heavily promoted on TV. 2-4.

Age: Toddlers, Preschool. Award Year: 2014.

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