( American Girl $125) Summer McKinny is the latest American Girl’s doll of the year for 2025. Like all of her predecessors, Summer is...

( Mattel $10 ) A notable first in the world of Barbie. Design in partnership with the American Foundation for the Blind, this Barbie...

( Mattel $39 ) Truly the year to celebrate gymnastics! This Barbie play set comes with a balance beam, accessories, an extra outfit and...

( Fat Brain $45.70 ) One of the most innovative toys of the season. Our toddler testers loved this activity board that you can design....

( JustPlay $29.97) We've been reviewing Elmo right from the start. Joanne's appearance on the TODAY Show with Tickle Me Elmo helped fuel...

( JustPlay $39.99) Hokey Pokey Elmo is the slated to be the Elmo for Holiday 2025. The prototype looks fun and engaging. We love that...

( Fun in Motion Toys $24.99 ) Our school aged testers loved exploring the Hypertiles system. The set comes with 48 tiles that have a...

( Fun in Motion Toys $44.99 ) Tecti offers builders an innovative building system with 44 plates, 20 hinges and 6 keystone plates. Once...

( Sassy $9.99 ) A fun bath toy that really works! The Fish Bowl suctions onto the side of the tub. It comes with an orange cup for...

( Sassy $19.99 ) A fun floor toy to enjoy with you sitting up baby. To start your baby will enjoy swiping at the wheel and seeing it...